He teased the video for “Thankful Thankful” and racked up 600K-plus views, while his post of the official billboard generated 1 million-plus views in under a day! The streets and the culture have been waiting for this one with equal excitement, so he had to go as big as possible on release day (would you expect anything less though?). Throughout the week, he has amplified anticipation with a series of viral Instagram posts. Upon going live, it already vaulted to Top 5 on the iTunes Overall Top Albums Chart and #1 on the Hip-Hop/Rap Chart in addition to trending worldwide. WATCH THE MUSIC VIDEO FOR “SORRY NOT SORRY”: HEREĪfter practically breaking the internet with news of its arrival, GRAMMY® Award-winning multiplatinum artist, music industry visionary, innovative influencer, mogul, and mega-producer DJ Khaled unveils the biggest hip-hop event of the summer and his twelfth full-length album, KHALED KHALED, today via We The Best Music Group/ Epic Records. Either way, the guy doesn’t let up.UNCOVERS LEGENDARY MUSIC VIDEO FOR NEW SINGLE “SORRY NOT SORRY” FEATURING NAS, JAY-Z, JAMES FAUNTLEROY & HARMONIES BY THE HIVE Gotti’s chipped away and crammed at least a couple more single-worthy tracks into White Friday, enough maybe to keep himself afloat through 2017. Last year, he plucked “Down in the DM” from its original mixtape tracklist and built a year and bonafide album around its success. But it’s still a coup for Gotti, and he holds his own confidently. Several months after the same troupe of emcees gathered for a Kanye West single called “ Champions,” “Castro” feels a bit like the party’s stale leftovers. Lo” and “Astronaut-takeoff.” Quavo and 2 Chainz save the day with full-length verses of their own, injecting a bit of zany character into an otherwise tepid group project. Big Sean and Kanye West are here mostly in spirit, crashing the party with unforgivably clunking punch-ins like “Spanish chick-J. “Castro” is a star-studded blunder that packages some of the mixtape’s best and worst rapping hand-in-hand. Gotti has taken a mixtape-like approach to sharing space with his featured emcees, but he’s nearly overstocked the tracklist’s obvious centerpiece. Kodak Black is the exception that steals the show on “Weatherman,” hawking a fresh-out-of-jail hook about coming up and needing more, ad-libbing it all in his stylish whine. Sometimes Gotti turns in a better chorus himself than the mixtape’s guests designated for the job. “If I knew talkin’ to you was my last time/The other night, it wouldn’t have been about no CM9,” Gotti promises. Gotti narrates as much as he raps, thanking an old friend for an overdue come-up they’ll never see through together. But the tease-“All I heard is ‘blah blah blah blah blah’”-spills throughout the song with enough charisma to worm into your ear like a bully’s “neener neener.” On the last track, Gotti endears instead, dropping his guard to memorialize his former manager, Mel Carter, who passed away less than a month before this mixtape was released. He sounds utterly unlikeable through it all. On “Blah Blah Blah” Gotti casts himself as a petty asshole over an eerie banger, taunting an ex while turning his attention elsewhere. Tracks like “Off da Top (3am)” don’t fare as well, and scan instead like generically manufactured trap. “Biggest year of my career and I could feel the pressure, gotta follow-up,” he snips on “81,” a slapper of an intro and fine microcosm of Gotti’s honed simplicity. He isn’t known for clever lyricism, but Gotti can make a straightforward phrase sound agile. This new project’s bookends are the most explicitly self-referential of the rapper’s big 2016, and he grapples aloud with his come up. The Art of Hustle, Gotti’s last album, saw him overextended, trying to frame himself in with a single statement-worthy piece of work *CM9 *instead is a snapshot of Gotti in stride. To be sure, Gotti has a better track record as a mixtape slinger than he does as a major-label rap album artist, and *CM9 *benefits from a low-stakes formula that’s less concerned with stringing together a narrative than it is with song-by-song quality control. Gotti’s latest seems to be billed as an album first, White Friday, and mixtape second, CM9, but he’s clearly folding his long-running *Cocaine Muzik *mixtape series into a newfound industry prominence, serving up his usual street fare with a bit more polish.
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